If you want to learn more about how the cloud has changed the cost of video editing, there’s a new FREE report: Video Editing in the Cloud: an analysis of the Actual total cost of ownership.
Blackbird is a company whose mission is clearly stated on the “about” page of the company’s website: “We want to revolutionize the way video professionals and video teams work with digital video and maximize the value of video assets in an evolving broadcast and digital landscape.As CEO Ian McDonough said at the company’s presentation, ” Our main goal is to increase the value of your video, whether it’s monetary value or usage value. To do this, we accelerate the speed at which live and non-live videos can be viewed, viewed, edited and published from anywhere.
The name, Merle, was chosen for a reason and one has only to follow the reading of the page “about “to understand the choice:” the collective name of blackbirds is a cloud. This is no coincidence. Our unique Blackbird codec and toolset are completely cloud-native. It was developed and perfected by our team of talented video developers led by visionary Dr. Stephen Streater.”
The keyword for Blackbird is “cloud native”. According to the company, the solution is different from cloud-based video editing workflows, which are called “cloud-based”. You may think that workflows in the cloud are exactly that, workflows in the cloud, but Blackbird says the opposite, and the report now presented by the company Video editing in the cloud: An analysis of the actual total cost of ownership aims to examine how different cloud editing solutions are developed and how this is reflected on the total cost of ownership for the customer.
The recent times that changed the world
The basic question of the report is: as the world enters a new phase of cloud workflow deployment, is it time to ask yourself whether all cloud video editing platforms are created the same and whether they are optimized taking into account the final cost? The 14-page report examines how different cloud editing solutions are developed and how this affects the total cost of ownership for the customer.
Before the recent times, the cloud was often seen as an authentic but distant promise. It was there, everyone believed it was the future, or at least part of the future, with its potential to improve workflows, but it was considered an experiment. The health crisis introduced by the recent times has changed everything, and remote work was no longer an experience, but an urgent necessity. In this sense, the recent times pushed the technology forward, and suddenly everyone was using the cloud.
The fact of being able to work remotely made the difference between closing the doors and surviving. It was a lifeboat for some organizations forced by circumstances to switch to remote workflows, but it was about more than just survival. Necessity is the mother of invention, and the urgency to find new solutions has spawned new workflows that would have been unthinkable without the cloud. In fact, the recent times has transformed the entire industry, from production to distribution, and these changes are here to stay, even as companies resume normal lives.
Hidden costs of cloud workflows
The report states: “The urgent adoption of the cloud in the media production industry has led to prospects for flexible work, scalability, collaboration, security, quality control, loss prevention, efficient upgrade, analysis and reduction of CO2 emissions. Once the cloud became the way through the recent times, these benefits became tangible and it was clear that there was no way to go back.”
Now that the cloud is supposed to remain a workflow option-an important option, some say – another question needs to be asked: what kind of cloud workflow is better? This is where Blackbird’s report might help. According to the company, “through independent research, the report shows the hidden costs of traditional cloud-based on-premise video editing workflows, known as “cloud based,” compared to cloud native Blackbird.”
These hidden costs, the company says,” make it difficult for buyers to understand their true financial commitment, leading to an “accounting surprise” and uncontrolled spending.”The conclusion of the report is that” Blackbird offers a total cost of ownership of up to 35% lower “” while any claim by a company that its solution is the most accessible must be taken with a grain of salt, the truth is that the 14-page report uses data that can be corroborated by other sources and Blackbird says, that with the 14-page report, they want to substantiate the claims and ” create transparency based on the cost of video editing in the cloud and show how this changes as usage patterns change.”